# Media: Articles, videos, and podcasts
This page provides links to articles, videos, and podcasts related to
Bigtable.
## Articles and blog posts
The following articles and blog posts discuss how you can benefit from using
Bigtable.
### In 2026
[How TVer built its in-house ad infrastructure on Google Cloud to power Japan's largest video streaming platform](https://cloud.google.com/customers/tver)
TVer built a high-throughput, zero-downtime ad infrastructure with Bigtable and GKE to process hundreds of millions of daily ad requests.
[Erste Digital builds a secure platform and accelerates data insights with Google Cloud](https://cloud.google.com/customers/erste-digital?e=48754805)
Erste Digital accelerates data insights with Bigtable and BigQuery.
[Building the AI-defined vehicle with Android, Google Cloud, and Nexus SDV](https://cloud.google.com/blog/products/databases/nexus-sdv-uses-bigtable-android-automotive-for-agentic-vehicles?e=48754805)
The Nexus software-defined vehicle (SDV) platform uses Bigtable
and Android Automotive OS to power real-time analytics and agentic AI
capabilities for connected vehicles.
[Shift into high gear with agents: Securing the software-defined vehicle](https://cloud.google.com/blog/products/identity-security/shift-into-high-gear-with-agents-securing-the-software-defined-vehicle?e=48754805)
Nexus SDV uses a secure gateway to control access to Bigtable
telemetry data.
### In 2025
[Zeotap's big win: 46% TCO reduction and enhanced real-time performance with Bigtable](https://cloud.google.com/blog/products/databases/zeotap-migrates-from-scylladb-to-bigtable?e=48754805)
Zeotap significantly reduced TCO and enhanced real-time performance by migrating from ScyllaDB to Bigtable.
[Augment Code: Delivering a deep understanding of enterprise code with Anthropic's Claude and Google Cloud](https://cloud.google.com/customers/augment)
Augment Code empowers developers to build faster and quickly navigate codebases with Bigtable and Anthropic's Claude.
[AssemblyAI: Building complex speech-to-text models faster by upscaling to Google Cloud and Vertex AI](https://cloud.google.com/customers/assemblyai)
AssemblyAI builds complex speech-to-text models faster with Bigtable and Vertex AI.
[Audiomob: A game changer for audio advertising](https://cloud.google.com/customers/audiomob-advertising)
Audiomob transforms audio advertising with Bigtable as the cornerstone of its real-time bidding system.
[Schibsted Marketplaces: Powering smarter recommendations with Bigtable and BigQuery](https://cloud.google.com/customers/schibsted?e=48754805)
Schibsted powers smarter recommendations with Bigtable and BigQuery.
[Orbx: Delivering high-fidelity, immersive experiences with 4x faster releases](https://cloud.google.com/customers/orbx)
Orbx delivers real-time flight tracking with Bigtable.
[The Nile Group powers real-time pricing with 5,000 updates per second](https://cloud.google.com/customers/the-nile-group)
The Nile Group powers its real-time pricing engine with Bigtable.
[Tabby: Empowering millions to take control of their finances](https://cloud.google.com/customers/tabby)
Tabby built a real-time data warehouse using Bigtable and BigQuery.
### In 2024
[How Palo Alto Networks migrated from Cassandra to Bigtable for better performance and reliability at half the cost](https://cloud.google.com/blog/products/databases/palo-alto-networks-migrates-from-cassandra-to-bigtable)
Palo Alto Networks achieved significant cost savings and improved performance by migrating their database to Bigtable.
[How Bigtable empowers Flipkart's streaming data platform](https://cloud.google.com/blog/products/databases/how-flipkart-gets-the-most-out-of-every-byte-with-bigtable)
Flipkart leverages Bigtable to build a robust and scalable streaming data platform for their ecommerce business.
[Symphony handles millions of messages with Bigtable, saving 40% on database costs \& increasing resiliency](https://cloud.google.com/blog/products/databases/symphony-connects-financial-markets-with-bigtable)
Symphony reduced database costs and increased system resilience by using Bigtable to manage their high-volume messaging system.
[Ford's vehicle telemetry platform relies on Bigtable for real-time insights](https://cloud.google.com/blog/products/databases/ford-pro-intelligence-built-on-bigtable-nosql-database)
Ford uses Bigtable to gain real-time insights from their vehicle telemetry data.
[Properate builds digital twins using Bigtable, GKE and Vertex AI to operate energy-efficient buildings](https://cloud.google.com/customers/properate)
Properate uses Bigtable along with other Google Cloud services to build virtual replicas of buildings to optimize energy efficiency.
[PropertyGuru relies on Bigtable for real-time analytics and personalization](https://cloud.google.com/customers/propertyguru)
PropertyGuru uses Bigtable to deliver real-time analytics and personalized experiences to its users.
### In 2023
[How Stairwell uses Bigtable for cybersecurity](https://cloud.google.com/blog/topics/partners/how-stairwell-uses-bigtable-for-cybersecurity)
Stairwell built an ML-powered cybersecurity platform on Bigtable.
[Portto deploys its crypto wallet solution on Google Cloud to provide
glitchless user experiences](https://cloud.google.com/customers/portto)
Portto indexes blockchain data
cost-effectively with Bigtable for its Blocto crypto wallet
solution.
[When Norway introduced compulsory smart meters, Elvia met the data challenge
with a solution built on Google Cloud](https://cloud.google.com/customers)
Elvia, Norway's largest
grid provider, manages smart meter IoT data in Bigtable.
[Magicpin connects retailers and customers through its digital
platform](https://cloud.google.com/customers/magicpin)
Magicpin delivers location intelligence for retailers
with Bigtable.
[FullStory achieves scalability and reliability with
Google Cloud](https://www.fullstory.com/blog/how-fullstory-achieves-scalability-and-reliability-with-google-cloud/)
Cloud Storage and
Bigtable are the primary sources of data storage for the FullStory
product, receiving terabytes of data per day.
[Reposit Power has used Google Cloud to guarantee $0
electricity bills](https://cloud.google.com/customers)
Reposit Power moved its massive time series
database to Bigtable and grew 10x in footprint with zero downtime
while reducing costs.
[Arquivei creates architecture for data democratization with BigQuery
and Bigtable](https://cloud.google.com/customers)
Data tools and product team guidance
were major considerations when Arquivei decided to migrate to Google Cloud
from another cloud provider.
[MainAd moved to Google Cloud for cybersecurity, achieving three times
faster time to value for its real-time bidding platform Logico](https://cloud.google.com/customers/mainad)
MainAd relies on Bigtable for high-quality ad retargeting.
[SmartCoin began as a consumer lending platform on
Google Cloud](https://cloud.google.com/customers/smartcoin)
SmartCoin's ML feature store runs on
Bigtable.
[Globo's journey from Cassandra to Bigtable](https://cloud.google.com/blog/products/databases/globos-journey-from-cassandra-to-bigtable)
Globo saved 60% by moving from Apache Cassandra to Bigtable.
[Igloo provides more affordable insurance and faster approvals with ML
models](https://cloud.google.com/customers)
Igloo brings IoT and ML data to insurance processing with
Bigtable.
[Emarsys: Building a real-time data and AI platform with
Google Cloud](https://cloud.google.com/customers/emarsys)
Emarsys relies on BigQuery and
Bigtable to empower AI-driven real-time user interactions.
[Teemo builds its drive-to-store advertising platform on Google Cloud to
optimize geolocation data analysis](https://cloud.google.com/customers/teemo)
Teemo uses
BigQuery and Bigtable to improve omni-channel
advertising outcomes.
[At Box, a game plan for migrating critical storage services from HBase to
Bigtable](https://cloud.google.com/blog/products/databases/how-box-migrated-from-hbase-to-cloud-bigtable)
Box improved speed of
development, saved operational costs, and leveraged analytics tools.
[How YouTube uses Bigtable to power one of the world's largest
streaming services](https://cloud.google.com/blog/products/databases/youtube-runs-on-bigtable)
YouTube uses Bigtable as a key
component within a larger data architecture powering its reporting dashboards
and analytics.
[Bitly's MySQL to NoSQL journey for performance and scale](https://cloud.google.com/blog/products/databases/bitly-migrates-link-data-from-mysql-to-bigtable-for-scalability)
Bitly chose Bigtable to transition from MySQL to NoSQL.
[How Credit Karma scaled its ML infrastructure with Bigtable and
BigQuery](https://cloud.google.com/blog/products/databases/meet-our-data-champions-scott-wong)
Credit Karma used Bigtable to
scale its infrastructure and empower its data scientists to work faster and
more efficiently.
[Tecton builds its ML platform with Bigtable as its online feature
store](https://www.tecton.ai/blog/integrating-tecton-and-google-cloud-platform/)
Tecton used Bigtable as its online store
and leveraged the integrations to build a complete enterprise-grade feature platform.
[PLAID's distributed message queue relies on Bigtable to process event streams
for truly real-time analytics](https://cloud.google.com/blog/products/databases/plaid-puts-the-real-in-real-time-user-analytics-with-bigtable)
PLAID used Bigtable to
re-architect its core customer experience platform.
[How BidFX manages forex tick data and derived data products in Bigtable for
liquidity provision analytics](https://cloud.google.com/blog/topics/financial-services/how-bidfx-developed-liquidity-provision-analytics-on-google-cloud)
BidFX uses Bigtable
for its LPA product to auto-scale seamlessly with no administrative or
maintenance effort.
[How Uplight uses Bigtable, BigQuery, Databricks and
GKE to deliver analytical insights to energy providers](https://cloud.google.com/blog/topics/partners/uplight-drives-energy-efficiency-efforts-with-analytics)
Uplight uses Bigtable to peak performance in its data
platform.
[Hashport uses Bigtable to make decentralized finance faster, more scalable and
secure](https://cloud.google.com/blog/topics/customers/hashport-bridging-utility-built-on-google-cloud)
Hashport uses Bigtable for efficient
infrastructure management.
### In 2022
[Built with BigQuery: Retailers drive profitable growth with
SoundCommerce](https://cloud.google.com/blog/products/data-analytics/how-soundcommerce-uses-analytics-hub-to-share-data-with-retailers)
SoundCommerce builds multi-channel user
journeys by streaming user event data from multiple sources into
Bigtable.
[Lightship VPS: How Niantic's API service works](https://nianticlabs.com/news/vps-part-3)
Niantic uses
Bigtable to enable developers to build innovative AR experiences.
[How Botify uses BigQuery, Compute Engine, Bigtable to
parse 5+ petabytes of web content each month](https://cloud.google.com/blog/transform/transforming-seo-with-ai-marketing-botify)
Botify used
Bigtable to crawl websites and come up with actionable insights
quickly.
[How Google Ads scales personalization with
Bigtable](https://cloud.google.com/blog/products/data-analytics/how-google-scales-ad-personalization-with-bigtable)
Bigtable is
used within Google to support user intent modeling for ad personalization.
[Macy's scales up from mainframes to Bigtable to serve demanding
e-commerce workloads](https://cloud.google.com/blog/products/databases/how-macys-enhances-customer-experience-google-cloud-services)
Macy's leveraged Google Cloud
services to optimize efficiency.
[MLB tracks every movement of the ball and each player in real time with
Bigtable for better sports analytics](https://cloud.google.com/blog/products/data-analytics/mlb-pitches-new-data-uses-with-google-cloud-services)
Read about how MLB
uses Bigtable to store a constant stream of game data where each
season amounts to over 25 terabytes of information.
[Moloco handles more than five million ad requests per second with
Bigtable](https://cloud.google.com/blog/products/databases/moloco-uses-cloud-bigtable-to-build-their-ad-tech-platform)
Moloco processes hundreds of
billions of bid requests every day with Bigtable, which offers
low latency and high scalability when accessing its history data.
[Airship chooses Bigtable to empower mobile app
developers](https://cloud.google.com/blog/products/databases/airship-chooses-bigtable-to-empower-mobile-app-developers)
Airship's story of how migrating its
HBase data to Bigtable saved them hours of HBase management time.
[How Choreograph moved from Couchbase to Bigtable for scaling
advertising audience solutions](https://cloud.google.com/customers/choreograph)
Moving to
Bigtable saved Choreograph costs of over 50%.
[Lifesight: Building a unified consumer graph with Bigtable and
JanusGraph](https://cloud.google.com/customers/lifesight)
Lifesight leverages Managed Service for Apache Spark
and Bigtable to manage petabyte-scale data.
[Purplle achieves 75% reduction in production costs while offering personalized
experiences](https://cloud.google.com/customers/purplle)
Purplle used Bigtable to
serve personalized recommendations to users within milliseconds.
[Owlin scales to meet 20X user growth while reducing operational cost by
migrating from ElasticSearch to Bigtable](https://cloud.google.com/customers/owlin)
Bigtable helped Owlin scale automatically to handle peak
capacity.
[How Yubo serves 130,000 daily livestreams to 45 million users with
Google Kubernetes Engine and Bigtable](https://cloud.google.com/customers/yubo)
Yubo
uses Bigtable to handle large analytical and operational
workloads.
[Planet delivers geospatial analytics at an unprecedented scale with the help of
Bigtable](https://cloud.google.com/customers)
Planet uses
Bigtable to handle data that includes scanning of millions of
images each day.
[How Bigtable helps Multiscale Health Networks securely host
patient health information and consolidate data for entire organizations onto a
unified hub](https://cloud.google.com/customers/multiscale-health)
Bigtable securely hosts patient health
information for the platform and consolidates data.
[Sabre chose Bigtable and Spanner to serve more than 1
billion travelers annually](https://cloud.google.com/blog/products/databases/sabre-powers-the-travel-industry-with-google-cloud)
Bigtable
was the right choice to handle Sabre's shopping engine cache that generates
millions of itineraries per second on behalf of travelers using mobile apps,
third-party travel websites, and airline call centers.
[Raycatch: Reducing infrastructure costs for AI-led renewable energy tech by
80%](https://cloud.google.com/customers/raycatch)
Raycatch chose Bigtable as its NoSQL
database to store incoming information from solar assets and to help them
perform sophisticated calculations.
[3PM Solutions empowers global brands to manage, protect, and grow revenue
through e-commerce using Bigtable and Managed Service for Apache Spark](https://cloud.google.com/customers)
3PM Solutions used Bigtable APIs to migrate its Hadoop
data quickly.
[Joblift relies on Bigtable's flexible schema and versioning to
match candidates to available jobs](https://cloud.google.com/customers/joblift)
Bigtable was Joblift's choice to manage its candidate data
inventory.
### In 2021
[Why Ricardo chose Bigtable to complement
BigQuery](https://cloud.google.com/blog/products/databases/choosing-cloud-native-bigtable-to-save-data-warehouse-costs)
Bigtable helped Ricardo
save 13% net cost when using BigQuery.
[How Wunderkind scales up to 200k requests per second using
Google Cloud](https://cloud.google.com/blog/products/databases/bigtable-helps-wunderkind-scale-retail-and-media-customers)
Bigtable played an
important role in helping Wunderkind scale efficiently.
[BlaBlaCar matches 90 million drivers and passengers in 22 countries with
Bigtable](https://cloud.google.com/customers)
BlaBlaCar used
Bigtable to handle growing data and provide ease of integration
with BigQuery.
[Broadcom migrates from HBase to Bigtable for security
analytics](https://cloud.google.com/blog/products/data-analytics/broadcom-adopts-cloud-based-data-lake-for-security-analytics)
Broadcom migrated from HBase
to Bigtable.
[How Bigtable helps Ravelin detect retail fraud with low
latency](https://cloud.google.com/blog/products/databases/how-ravelin-scales-fraud-detection-with-bigtable)
Bigtable's ability to ingest
large volumes of data and ease of accessing data helped Ravelin.
[Kaiko builds a financial market data platform using Bigtable and
Memorystore](https://cloud.google.com/customers/kaiko)
Kaiko used Bigtable and
Memorystore to support and manage 50 million daily transactions.
### In 2020
[Migrating our cloud infrastructure to Google Cloud](https://engineering.sift.com/gcp-data-mig-1/)
Sift Engineering migrated Google Cloud and evaluated and adopted
Bigtable.
[Ecobee reduces operational cost and reduces query latencies by 10x for Smart
Home platform](https://cloud.google.com/blog/products/databases/smart-home-company-uses-bigtable-cloud-databases)
Ecobee
optimized Google Cloud costs by using Bigtable.
[Modernizing Twitter's ad engagement analytics platform](https://cloud.google.com/blog/products/data-analytics/modernizing-twitters-ad-engagement-analytics-platform)
By leveraging Bigtable's linear scalability and extremely low
latency for data access, Twitter's serving system's P99 latencies decreased from
more than two seconds to 300 ms.
[How OpenX serves over 150 billion ad requests per day](https://cloud.google.com/blog/products/databases/how-advertising-tech-provider-openx-migrated-to-cloud-databases)
OpenX optimized operational cost using Bigtable and
Memorystore together.
[Algolia explains how its real-time personalization engine leverages
Bigtable](https://www.algolia.com/blog/engineering/scaling-algolia-personalization-engine/)
Algolia designed its
Bigtable schema to process and store billions of events, allowing
them to scale personalization.
### In 2019
[Bigtable brings database stability and performance to
Precognitive](https://cloud.google.com/blog/products/databases/cloud-bigtable-brings-database-stability-and-performance-to-precognitive)
Precognitive solved its scaling
issues, reduced request latency, and saved time by moving to
Bigtable.
[Aclima gathers billions of data points to support better environmental
decision-making](https://medium.com/google-cloud/breathing-easy-with-bigtable-b58eb302cc1a)
Aclima used data residing in
Bigtable to train a model to serve online predictions.
### In 2018
[Developing a JanusGraph-backed service on Google Cloud](https://cloud.google.com/blog/products/gcp/developing-a-janusgraph-backed-service-on-google-cloud-platform)
Setting up a JanusGraph service that stores graph data in
Bigtable solves a graph problem.
[Bigtable: Storing protobuf bytes in one column versus splitting the
content into column families/qualifiers](https://tech.travelaudience.com/bigtable-storing-protobuf-bytes-in-one-column-vs-splitting-the-content-into-column-families-c231bdff8db7)
Travel Audience evaluated the performance impact of splitting [protocol buffer](https://protobuf.dev/) data into multiple columns in Bigtable.
### In 2017
[Why Ravelin moved from DynamoDB to
Bigtable](https://syslog.ravelin.com/you-probably-shouldnt-use-dynamodb-89143c1287ca)
Ravelin was motivated to move from DynamoDB to Bigtable.
[How we moved our historical stats from MySQL to Bigtable with
zero downtime](https://www.fastly.com/blog/how-we-moved-our-historical-stats-from-mysql-bigtable-zero-downtime)
Fastly migrated its Historical Stats API database from MySQL to
Bigtable.
[How WePay uses stream analytics for real-time fraud detection using Google Cloud and Apache Kafka](https://cloud.google.com/blog/products/gcp/how-wepay-uses-stream-analytics-for-real-time-fraud-detection-using-gcp-and-apache-kafka)
WePay deploys a stream analytics pipeline for fraud detection, which gives
them answers to queries in near-real time without affecting its main
transactional business system. The pipeline uses several Google Cloud services,
including Bigtable and Dataflow.
[How Qubit deduplicates streaming data at scale with
Google Cloud](https://cloud.google.com/blog/products/gcp/how-qubit-deduplicates-streaming-data-at-scale-with-google-cloud-platform/)
Qubit uses Bigtable and Google Cloud to dedupe messages
at scale, with no self-managed components.
[Scaling exactEarth's satellite vessel-tracking service using GeoMesa on
Google Cloud](https://cloud.google.com/blog/products/gcp/scaling-exactearths-satellite-vessel-tracking-service-using-geomesa-on-google-cloud-platform/)
Data services company exactEarth uses Bigtable and Google Cloud to
scale its solution for global geospatial analytics.
[Big Data Processing at Spotify: The Road to Scio](https://labs.spotify.com/2017/10/23/big-data-processing-at-spotify-the-road-to-scio-part-2/)
Spotify builds data pipelines by integrating Scio with several
Google Cloud services, including Dataflow and Bigtable,
which Spotify uses for large-scale batch jobs.
### In 2016
[Bigtable paper earns the SIGOPS 2016 Hall of Fame
Award](https://cloudplatform.googleblog.com/2016/11/Bigtable-paper-earns-the-SIGOPS-2016-Hall-of-Fame-Award.html)
The 2006 [paper](https://research.google.com/archive/bigtable-osdi06.pdf) "Bigtable: A
Distributed Storage System for Structured Data" earned a SIGOPS award.
[Financial services firm processes 25 billion stock market events per hour with
Bigtable](https://cloudplatform.googleblog.com/2016/03/financial-services-firm-processes-25-billion-stock-market-events-per-hour-with-Google-Cloud-Bigtable.html)
FIS load-tested Bigtable's ability to process
simulated market events.
[Energyworx analyzes petabytes of smart meter data with Bigtable,
Dataflow, and BigQuery](https://www.slideshare.net/erpoot/analyzing-petabytes-of-smartmeter-data-using-cloud-bigtable-cloud-dataflow-and-bigquery-63746405)
Energyworx decided to use Bigtable and Google Cloud to handle
its time series data.
### In 2006
[Bigtable: A Distributed Storage System for Structured Data](https://ai.google/research/pubs/pub27898)
Google published an academic paper describing Bigtable's design,
implementation, and data model, presented at the 7th USENIX Symposium on
Operating Systems Design and Implementation in 2006.
## Videos
To watch a video, click or expand a title.
### In 2026
#### How Anthropic uses Bigtable
[Video](https://www.youtube.com/watch?v=UaI1ABXQ4-M)
Learn how Anthropic uses Bigtable to power AI workloads and infrastructure.
### In 2025
#### How Dun \& Bradstreet reduced data ingestion times from hours to minutes
[Video](https://www.youtube.com/watch?v=YWEd8OOXxy0)
Learn how Dun \& Bradstreet leveraged Bigtable to dramatically accelerate their data ingestion processes.
#### How Zeotap uses Bigtable to power the Kappa architecture for their Customer Data Platform
[Video](https://www.youtube.com/watch?v=N8MAvo5Ivug)
Discover how Zeotap uses Bigtable to power the Kappa architecture for their Customer Data Platform.
#### How Spotify uses Bigtable for personalization
[Video](https://www.youtube.com/watch?v=-rxMDSgsSQU)
Explore how Spotify uses Bigtable to power real-time personalization for millions of users.
### In 2024
#### How Snap uses Bigtable for Machine Learning and Event Logging
*Google Cloud Next '24*
[Video](https://www.youtube.com/watch?v=g3sExftipWg)
Discover how Snap utilizes Bigtable to power their machine learning models and event logging infrastructure.
#### How Shopify uses Bigtable to enable real-time recommendations for millions of merchants
*Google Cloud Next '24*
[Video](https://www.youtube.com/watch?v=MUnFtU83Ub4)
See how Shopify uses Bigtable to deliver real-time recommendations to a vast number of merchants.
#### How Fullstory makes every click count with Bigtable
To watch the video, register at [How Fullstory makes every click count with Google Cloud](https://www.brighttalk.com/webcast/20069/616934).
### In 2023
#### How Solana uses BigQuery and Bigtable to manage the world's largest blockchain ledger
[Video](https://www.youtube.com/watch?v=dCDTcJVmV2E)
Explore how Solana leverages BigQuery and Bigtable to handle the massive scale of the world's largest blockchain ledger.
#### How Flipkart runs India's largest online retailer with Bigtable
*Google Cloud Next '23*
[Video](https://www.youtube.com/watch?v=uq28KzPikL0)
#### How Discord uses Bigtable as its online feature store for machine learning
*Google Cloud Next '23*
[Video](https://www.youtube.com/watch?v=dwBj3S9H1_o)
#### Tamr masters data quality with Bigtable
*Google Cloud Next '23*
[Video](https://www.youtube.com/watch?v=dwBj3S9H1_o)
### In 2022
#### How MLB tracks every pitch and player at 30 frames per second with Bigtable
[Video](https://www.youtube.com/watch?v=O_W_VGUeHVI)
#### Credit Karma serves 63 billion personalized
recommendations and credit reports a day with Bigtable
*Google Cloud Next '22*
[Video](https://www.youtube.com/watch?v=mmjhxgfeKWI)
#### Reltio's modernization journey from Cassandra to
Bigtable and BigQuery
*Google Data Cloud Summit '22*
[Video](https://www.youtube.com/watch?v=Pq1SSYnzBKQ)
#### How Sharechat uses Bigtable to empower
India's largest social media platform
*Google Cloud Next '22*
[Video](https://www.youtube.com/watch?v=3LxvvMy2LGw)
#### How Box modernized its NoSQL databases with minimal
effort and downtime
*Google Cloud Next '22*
[Video](https://www.youtube.com/watch?v=DteQ09WFhaU)
### In 2021
#### Home Depot talks about innovating by using transformative databases offered by Google Cloud.
*Google Cloud Next '21*
[Video](https://www.youtube.com/watch?v=A_OLQMGmtpQ)
### In 2020
#### ShareChat's switch from DynamoDB to
Bigtable and Spanner
*Google Cloud Next '20*
[Video](https://www.youtube.com/watch?v=UvD53RRxxoI)
### In 2019
#### How Segment drives real-time personalization with
Bigtable
*Google Cloud Next '19*
[Video](https://www.youtube.com/watch?v=rECHcoGIJNU)
#### Scaling Industrial IoT in the Upstream Energy Industry
*Google Cloud Next '19*
[Video](https://www.youtube.com/watch?v=tMFmHcHkfdY)
#### Building a Global Data Presence with Bigtable
*Google Cloud Next '19*
[Video](https://www.youtube.com/watch?v=dHr707_6woY)
#### Music Recommendations at Scale With Bigtable
*Google Cloud Next '19*
[Video](https://www.youtube.com/watch?v=807uHC0Ia10&t=51s)
[Bringing the Cloud to the 4th Industrial Revolution - Presented by Oden
Technologies](https://livestream.com/internetsociety/iotny51)
*Internet of Things (IoT) NY #51 2018*
#### Visualizing Bigtable Access Patterns at
Twitter for Optimizing Analytics
*Google Cloud Next '18*
[Video](https://www.youtube.com/watch?v=3QHGhnHx5HQ)
#### Scaling Machine Learning on Industrial Time Series
With Bigtable and AutoML
*Google Cloud Next '18*
[Video](https://www.youtube.com/watch?v=HYvAPjukKic)
#### Accelerating IoT, Finserv, and Supply Chain Innovation
With JanusGraph \& Bigtable
*Google Cloud Next '18*
[Video](https://www.youtube.com/watch?v=oHNmtQvWElU)
#### Introduction to GrafanaCloud - Bigtable
Presentation
*GrafanaCon EU 2018*
[Video](https://www.youtube.com/watch?v=jy4ZWyxkdw0?start=781)
#### How Spotify Distills Terabytes of Raw Data
into Meaningful Music Recommendations
*DataEngConf NYC '17*
[Video](https://www.youtube.com/watch?v=jyEmTCZOJ7k)
#### Bigtable: Petabyte-scale NoSQL database
for scalable computation
*GDG DevFest Ukraine 2017*
[Video](https://www.youtube.com/watch?v=4yDf8cjBOis)
#### Bigtable, BigQuery, and iCharts for
ingesting and visualizing data at scale
*Google Cloud Next '17*
[Video](https://www.youtube.com/watch?v=2HUB4uu7K2k)
#### Bringing billions of eBay listings together using
Bigtable to support new shopping experiences
*Google Cloud Next '17*
[Video](https://www.youtube.com/watch?v=K0OLO3vEgL8)
#### Processing data at scale with Bigtable,
Dataflow, and Managed Service for Apache Spark - WePay and Outbound
*Google Cloud Next '17*
[Video](https://www.youtube.com/watch?v=dcSeF51HP3U)
#### Bigtable in action - Server Density and
CCRi
*Google Cloud Next '17*
[Video](https://www.youtube.com/watch?v=KaRbKdMInuc)
#### Time series collection and processing in the cloud:
Integrating OpenTSDB with Bigtable
*Percona Live Open Source Database Conference '17*
[Video](https://www.youtube.com/watch?v=13xIdnIAkn8)
#### Analyzing 25 billion stock market events in
an hour with NoOps on Google Cloud - FIS
*Google Cloud Next '16*
[Video](https://www.youtube.com/watch?v=fqOpaCS117Q)
#### From Cassandra to Bigtable: Spotify's
Discover Weekly and Release Radar
*Google Cloud Next '16*
[Video](https://www.youtube.com/watch?v=KXP3z1N9k8Y)
#### Making sense of IoT data with the Cloud
*Google I/O '16 - Bigtable content starts at 20:12*
[Video](https://www.youtube.com/watch?v=8PibIlXmd-Q)
## Podcasts
[Bigtable with Ian Lewis](https://www.gcppodcast.com/post/episode-18-bigtable-with-ian-lewis/)
Interview with Ian Lewis, a Google Cloud Developer Advocate based in Tokyo,
about Bigtable.
[Server Density with David Mytton](https://gcppodcast.com/post/episode-69-server-density/)
The CEO and founder of Server Density, a scalable infrastructure monitoring
software company, talks about its experience migrating from on-premises
MongoDB to Bigtable.